DISCLAIMER:
Client acknowledges the following with respect to SEO services from RITCOP IT SERVICES LLP (hereinafter referred to as “RITCOP”, “we”, “us”, “SEO”, “our”) and Yourself hereinafter referred to as “Client”, “you”).

• All fees are non-refundable.
• RITCOP has no control over the policies and ranking algorithms of search engines with respect to the type of sites and/or content that they accept now or in the future. Client’s web site may be excluded from any search engine or directory at any time at the sole discretion of the search engine or directory.
• Due to the competitiveness of some keywords/phrases, on-going changes in search engine ranking algorithms, and other competitive factors, RITCOP does not guarantee No.1 positions or consistent top 10 positions for any particular keyword, phrase, or search term.
• RITCOP assumes no liability for ranking, traffic, indexing issues related to penalties. Consequently client understands that ranking new websites is much more difficult than ranking old and established sites and he should not have unrealistic expectations about rankings, traffic and revenues.
• New websites may get temporary boost in ranking for some targeted keywords for few days but then it settles down to its real place. This is known as ‘new site boost effect’ and it is quite common. Consequently the client understands that a new site has not really got top rankings within a month and soon it will revert down to its actual position.
• Occasionally, search engines will drop listings for no apparent reason. Often, the listing will reappear without any additional SEO efforts.
• A website search engine ranking can fluctuate any day, any time because of on-going changes in the ranking algorithm, SEO efforts made by the competitors or both.
• RITCOP makes no guarantee/warranty of project timeline or added expenses (like charging additional fees etc) if the SEO work is destroyed either wholly or in parts, either knowingly or unknowingly by any party without the prior consultation of RITCOP. SEO work is considered to be destroyed either wholly or in parts if following changes (but are not limited to) are made to a website by any party other than RITCOP or without first consulting RITCOP:
  1. Changes in the file(s) or folder(s) name.
  2. Putting a file in a different folder or putting a folder in another folder or sub domain.
  3. Making changes in the head section of a document like changing the text in the title tag, removing certain HTML tags required for site authentication.
  4. Deleting a link, folder, file, web document or sub domain.
  5. Modifying text on a web document like changing the formatting of the text or repositioning the text.
  6. Removing analytics code from the web page which is used to track website traffic.
  7. Linking out to any website without prior consultation of the RITCOP.
  8. Adding a file, folder, web document, widget or any functionality.
  9. Renaming URLs of existing web documents.
  10. Taking down the website or part of the website.
  11. Renaming, re-locating, adding or removing any file, folder or sub domain on a web server including web documents, robots.txt, .htacess file, sitemap.xml, rss.xml etc
  12. Changes in the site architecture
  13. Changes in the anchor text
  14. Making any changes on an optimized web page
  15. Uploading a new website to the domain.
  16. Duplicating content either on the website or releasing it online through other websites.
• RITCOP makes no guarantee/warranty of project timeline or added expenses (like charging additional fees etc) if:
• The client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to RITCOP for inclusion on the website above are owned by the client, or that client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend RITCOP and its subcontractors from any liability or suit arising from the use of such elements.
  1. The client fails to resolve RITCOP queries on time.
  2. Makes delays in providing required access, documents, permissions or any support for Search Engine Optimisation purpose
  3. Fails to make necessary changes to the website as and when advised by RITCOP for carrying out the Search Engine Optimisation services.
  4. There is a server outage for prolonged time on client’s site.
  5. Client refuses to educate himself about SEO. The client must understand that educating himself about SEO is essential so that he can find out where his money is going, why SEO is a time-consuming but a good long-term marketing strategy.
  6. RITCOP is not responsible for the Client overwriting SEO work. The Client will be charged an additional fee for re-constructing, re-optimising content/web pages.
  7. The client understands that his SEO alone can’t be held responsible for his site’s success or failure. The client understands that he needs to work as partner with his SEO provider, give him the necessary time and commitment and follow his advice/suggestions seriously and on time to make his marketing campaigns a success.